There's a growing tension between AI and humans. As one of the main players in the industry, Dell wants to shift people's perception about the tech. AI has so much to give when we give it a chance. Which gave us an idea…

From the Sahara Desert to the Amazon

Half of the world's population has limited access to critical medical diagnostics – especially those living in remote communities, where patients very often need to travel for days to reach hospitals equipped basic health checks.  As it turns out, dogs can detect many diseases such as cancer, malaria, diabetes, COVID-19 and even Parkinson’s with nearly 100% accuracy. So we created a project that rescues dogs left do die in shelters and train them to diagnose people in remote communities, like the nomads in the Saahra desert and the riverside communities in the Amazon forest. With months of training, they become… Dogs Without Borders. Visit dogswb.com to learn more.

Ever since we were kids, clouds have been portrayed as villains, bringing the storm, the shadows and fear. Take, for instance, the most classic children's books, in which cloudy skies are often associated with darkness and evil. HPE is redefining what the word cloud means, by providing cloud solutions that are bringing positive change to everyone’s life. The brand is literally rewriting the Cloud story, which inspired us to reimagine one of the most iconic stories of all time:

The Wizard of Oz.

Behind-the-scenes

Instagram Stories

Gen-Zeers are willing to quit driving to save the planet. They don't know that when they drive in the gaming world, they are emitting as much CO2 17.5 million real vehicles a year. That's right! We found a way to make gaming emissions visible to them. And not only that. We're giving them a tool to neutralize their emissions in real time, through carbon capture technology.

Sleek design. Power on the go. Unmached performance. There’s an XPS for everyone. Dell gave us the opportunity to launch their new generation of XPS laptops. We couldn’t be more excited about the result. 3 laptops. Each one with a unique personality. Wondering which one is the perfect fit for you?

Meet the new XPS Family.

Social Cuts

Every year, tens of millions of kids worldwide end up in emergencies rooms after injuring themselves at home, according to UNICEF. Around 2000 won’t survive. Don’t Touch This combines motion and vibration sensors with Alexa skills to extend parents’ presence throughout the house, working as an extension of their voice. It’s the first time Alexa devices will speak with the user’s voices, allowing levels of personalization never seen in the category. Only your voice can stop them.

Technology

Social Extension

When you don’t put nighttime pain to rest, it follows you the next day. That’s the point Advil PM wanted to make in this funny TV campaign, which features different people experiencing during the day the same discomfort they felt at night, so they end up stuck in that same weird sleep position. It’s when Advil PM comes in, helping them silence nighttime pain like no other pain reliever, so they can fall asleep faster, stay asleep longer, and enjoy a better next day.

New York has a garbage problem – it’s everywhere. So we had to do more than just raise awareness. We needed to create a campaign deliberately crafted to get people talking – trash talking. So we purposely used sticky language and phrases we knew New Yorkers would quickly adopt. And we weren’t disappointed. Immediately after the launch, major television networks, news publications and even “Saturday Night Live” were all talking all kinds of trash – leading to over 246 million PR impressions. #GarbageNewYorker

The results were no Joke. Well, SNL disagrees ; )

THE WHO • PANIC AT THE DISCO • MIAMI HEAT • THE SPECIALS AKA • OKLAHOMA ON BROADWAY • BIG BAD VODOO DADDY • ARTURO SANDOVAL • BRIAN NEWMAN • KEYON HARROLD • MICHAEL FRANTI • THE REVIVALISTS • AMOS LEE • MATT CAPPY • BOBBY SHEW • RANDY BRECKER • TONY GLAUSI • GLEN FRIEDMAN • JOSH LANDRESS

More than one in three American adults have prediabetes and are at high risk of developing type 2 diabetes — a serious health condition that can lead to a heart attack or stroke. It might sound like a catastrophe. However, this one unfolds slowly, giving you plenty of time to react and reverse the outcome. This PSA highlights the importance of early diagnosis, speaking with your doctor and visiting DoIHavePrediabetes.org to learn more about prediabetes.

Behind-the-scenes

In 2012, Brazil was chosen to host The Olympic Games, the World Cup and one of the biggest music festival in the world – all at once. Great times were coming. And Budweiser was coming, too. In order to break through the noise and consolidate the brand just in time for the events, we turned our concept into a song written along with the pop-star Will. I. Am. The single “Great Times” became a hit, topping the Brazilian charts for weeks. The campaign was so successful that Budweiser overtook it’s main competitor in less than 2 months. And the single “Great Times” became part of Will. I. Am latest album.

The campaign didn’t stop there. The brand also launched a 10-chapter documentary on YouTube about the preparation of the UFC champion Anderson Silva for his first fight in his home country. Brazilians witnessed first-hand his exhaustive training sessions and his ups and downs along the journey, which boosted excitement and expectations nationwide. Anderson “Spider” ended up winning the fight, helping establish Budweiser as the official sponsor of Great Times.